If you are an SME with a small team of staff and a hectic work schedule, content writing will not be on your list of priorities. With an ever-growing digital world, it is hard to ignore the fact that being active on your own website and social media is crucial for your brand positioning.
Your Online Presence
Digital marketing requires systematic updates that will be a healthy blend of entertainment, updates, education and inspiration across your channels.
Google My Business – we can set this up for you and write a fully optimised description.
Your Website – this will need content for each page, including home, about and all your services. We can use the correct tone of voice for your audience and infuse your personality in the copy and advise you on themes that can be rippled through your social media.
Your Blog – if you are dabbling in having a blog on your site or a separate one, we love blogging! Send us your resources and information about your clients and we can work with you to build a cohesive content strategy that will organically build your clients and credibility.
Social Media Profiles – these will need to be keyword optimised and describe what you sell in a cohesive way as you are limited on wording. Let us craft your bios
Our experience of writing for many different sectors means we can deliver a first-class service to you, freeing up your resources to concentrate on your core operations.
Ideally you will have sole operational control of your own social media platforms in order to be fully responsive to your customers, but we can provide regular editorial that can be dovetailed into your feeds to educate, inform and inspire your readers.
We have cutting edge knowledge of digital marketing and Search Engine Optimisation, so can write effectively for your audience and the search engines. Over time this will give your business a strong organic reach online which also builds trust with your customers.
You may still invest in offline collateral such as flyers, brochures, menus, fact sheets, we can liaise with graphic designers to ensure that you present a cohesive consistent value proposition throughout your literature.
Let’s get started building your online visibility, contact us today to discuss your requirements.
Have a question about content? It may already be answered on our Frequently Asked Questions page.