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Keyword Research for Small Businesses explained What are Keywords? According to Moz.com’s definition, Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”  In other words, you need to

Linked In Guide 2021 Linked In is the social platform favoured by professionals and is usually more geared up for Business to Business networking.  Although Positive Sales and Marketing supports the hospitality sector, there may be individuals or businesses within this sector that will make use of Linked In. Maybe

Guide to Google My Business Google My Business is the number one on your to do list if you are a business serving a local community and you want to enhance your local SEO strategy to make sure you get found. There are two aspects to operating it which we

Landing Pages for Small Businesses Landing pages for small businesses, what are they? You will have interacted with these many times when looking for information on products or services. Big brands use them as standard. Here are some examples.   Independent Landing Page for subscription   The Independent Landing Page

  AIDA – Is Your Business Using It? AIDA is a long standing marketing model that is used by businesses to track the customer journey from awareness of your products and services through to purchase that is also replicated in marketing communications. It is an acronym that stands for Attention,