Tag: Marketing Strategy

Landing Pages for Small Businesses Explained

Landing Pages for Small Businesses

Landing pages for small businesses, what are they? You will have interacted with these many times when looking for information on products or services. Big brands use them as standard. Here are some examples.

 

Independent Landing Page for subscription

 

Landing Pages Explained
The Independent Landing Page

 

 

Mark Manson Author

 

Landing Pages Explained
Mark Manson Landing Page

 

 

Woolrunners Product Landing Page

 

Landing Pages Explained
Wool Runners Landing Page – Shop Now

 

 

Using Landing Pages

Landing pages are a great way to build an email list. In the advent of GDPR customers are more reluctant to share email addresses and they are harder to collect.

If you run paid adverts on Facebook or Instagram or have a blog that talks around a certain service, you may generate interest and people may want to know more. At this stage they are seeking information but may not necessarily want to contact you. Offering some useful information or tips, or offering a free trial is a great way to get prospects to engage with the only risk to them of supplying an email address. They are looking for you to earn their trust. Having effective Calls To Action (CTA) on your social posts, print and digital adverts will help drive traffic to a landing page.

Having a landing page allows them to go directly to the product or service you have advertised or written about and allows them to dip their toe in the water by getting a free sample, trial or report that they would find useful.

 

Where are landing pages housed?

For those with a website you can put a landing page on your site by using either your web builder if they offer that as a feature. For WordPress and other sites you may want to check out third party options.

Knowing which one to use will be determined by your technical knowledge and budget. Read this article to find out the latest best options.

Wix, Weebly and Site123 are good if you don’t have a website and want a landing page to promote certain products and services and want to generate leads.

 

Thank you

For taking the time to read our blogs. Positive Sales and Marketing is a small business in the North West of England passionate about educating the UK hospitality and freelance artist sector on understanding their marketing.

We offer training and education to enable businesses to take control of their own destiny rather than blindly relying on agencies. We can also offer transparent website design services and copywriting should this be taking up too much of your time.

We work with clients all over the UK and also operate directories for the holiday accommodation sector.

We would love to hear from you, give us a call on 01257 433331 or 01744 670055 or email Caroline@positivesalesandmarketing.co.uk

You can also find us on Twitter @Psalesmarketing or Instagram possalesmarketing please follow us to read our blogs or receive daily inspiration.

 

Why You Need AIDA

Why You Need AIDA in Your Business

 

AIDA – Is Your Business Using It?

AIDA is a long standing marketing model that is used by businesses to track the customer journey from awareness of your products and services through to purchase that is also replicated in marketing communications. It is an acronym that stands for Attention, Interest, Desire and Action. This blog highlights why you need AIDA as part of your marketing communications strategy.

In the context of planning a communications strategy, this structural format should be followed when putting together blogs, advertisements, web pages, flyers, posters.

Attention – Decide who the copy is aimed at and what their most pressing problem will be (the reason they need your product or service). Write an attention-grabbing headline that shows empathy to the target audience, make use of questions and statistics. Make the headline around 5 or 6 words and use a sub headline underneath.

Interest – Start to persuade and build your story – describe how your product or service offers benefits to solve the problem identified in the headline. Use language that can persuade and entertain.

Desire – Demonstrate how your product or service is going to solve their problem, what you can do above competitors to make the purchase easy and what customer service they can expect. Use testimonials, case studies, reviews to demonstrate how happy other customers have been, create a sense of belonging or a feeling of missing out if they don’t purchase your product. The key here is ‘show’ not ‘tell’.

ActionCall To Action – this is an instruction to act on the above information that will take prospects further towards purchase. ‘Sign up for newsletter’ or ‘Download free brochure’.

 

Consider your buyer journey – Awareness, Interest, Desire and Action – bear in mind that at first your potential customers are only aware they want to buy the product or service that you sell, but at the early stages they will not have decided WHO they are buying it from. Therefore the role of your advertising is to grab their attention while they know they want what you sell, then persuade them to look closer at you as a contender. It is like an audition, you are in the mix with many others, but your messages through advertising will be what determines getting down to the final 2 or 3. If you follow the AIDA structure for your communications you are more likely to engage your audience and get them to make contact with you.

Click on this AIDA example to see how you can lay out your advertising, blog or web page.

 

Thank you

For taking the time to read our blogs. Positive Sales and Marketing is a small business in the North West of England passionate about educating the UK hospitality and freelance artist sector on understanding their marketing.

We offer training and education to enable businesses to take control of their own destiny rather than blindly relying on agencies. We can also offer transparent website design services and copywriting should this be taking up too much of your time.

We work with clients all over the UK and also operate directories for the holiday accommodation sector.

We would love to hear from you, give us a call on 01257 433331 or 01744 670055 or email Caroline@positivesalesandmarketing.co.uk

You can also find us on Twitter @Psalesmarketing or Instagram possalesmarketing please follow us to read our blogs or receive daily inspiration.

 

 

Calls To Action Explained

Calls To Action Explained

What is a Call To Action?

You may have heard the term Call To Action (CTA), even if you haven’t you will have seen them in their millions. So in this blog we are clearing the fog with Calls to Action explained. So, what is a call to action? Exactly what it says on the tin – you are asking your prospects (the call) to take action (verb). It is the phrase that will appear at the end of every communication you have with your audience. The role of the CTA is to drive your potential clients closer to purchase whilst building trust.

Calls to Action are an essential part of your marketing and advertising, they help generate leads and take customers from passive interest to getting your attention through showing interest in your products or services.

B2C (Business to consumer) businesses are more adept at incorporating these into their adverts but two thirds of B2B (Business to Business) businesses aren’t using them at all.

 

Why use Calls To Action in a Blog

Writing interesting articles that educate and inspire your audience are what blogs are used for. Putting the meat on the bones of your proposition. Websites need to be clear, easy to navigate and succinct. This means getting to the core message of what it is your selling and the benefits of your product or service. This leaves little room for narrative. Blogs allow your personality, authoritativeness, passion and expertise to shine through. It builds trust, it smashes myths and misconceptions that may surround your industry.

All the hard work that goes into creating a blog, getting people to find and read it must not be wasted. This is where the Call To Action comes in. Ask the readers to take action, for example ‘If you like our blog, please subscribe’ or ‘Head over to our Facebook page to see some of our happy customers’ or ‘Would you like to find out more? Register to receive our newsletter’,  ‘Follow us on Instagram’, ‘Book a free consultation today’.

 

Calls to Action in Advertisements

The same rings true for your advertisements, they also follow the same structure and the call to action should always be included. After all getting someone’s attention long enough for them to read your adverts in such a noisy world is an achievement. You will never know who reads them and is interested in what you are offering if you don’t guide them on what to do next. ‘Call us today and receive a discount’, ‘Pop in today to find out more from our friendly staff’.

 

Using Calls to Action in Flyers/Local Magazines

Yes the offline world still exists! Flyers if strategically used can yield an instant return of around 1% and a longer-term brand awareness benefit. Promoting through flyers or local magazines delivered to housing estates is still a great investment because readers may not be instant buyers but may keep your details knowing they may call upon your services in the near future. So, calls to action should encourage readers to get more information for the future – ‘Follow us on Twitter’ ‘Call for a brochure’ ‘Visit and bookmark our website’ ‘Subscribe to our newsletter’.

 

Social Media Posts

Planning posts on social media should be targeted to particular client groups and form part of a campaign. Whatever the overall objective of the campaign is will determine the call to action. It may be to raise awareness of your brand or send more traffic to your website, it may be to carry out research or get feedback on products. Directly tie in your call to action with what the objectives of your posts are. Examples are ‘Download our free e book’ ‘Buy Now’ or ‘Start your free trial’.

 

Positioning

Calls to Action are always placed at the very bottom of posts, advertisements, flyers, articles, web pages and ideally not too crowded with text. Put space between the main body text and call to action.

 

Video

Don’t forget for image-based media or video to still include your CTA. This can be put in text at the beginning or end of the video. If using You Tube you can embed links to specific associated articles and web pages to drive traffic to your site.

 

Call To Action Examples

 

Bents Garden Centre – Find Out More – focusing on delivery given lockdown adapting to times

Bents Call to Action
Bents Call To’ Action ‘Find out More

 

Lush – Subscribe – trying to generate regular business due to Lockdown restrictions – not seasonal specific

Lush Call To Action
Lush Call To Action – Subscribe

 

Boots – Shop Now leading on topical – valentine’s day

 

Boots Call To Action
Boots Call To Action – Shop Now

 

Calls To Action can also tie in with Landing Pages, particularly effective for building email lists or sending traffic to a particular product, service or event and getting them to sign up.

 

Thank you

For taking the time to read our blogs. Positive Sales and Marketing is a small business in the North West of England passionate about educating the UK hospitality and freelance artist sector on understanding their marketing.

We offer training and education to enable businesses to take control of their own destiny rather than blindly relying on agencies. We can also offer transparent website design services and copywriting should this be taking up too much of your time.

We work with clients all over the UK and also operate directories for the holiday accommodation sector.

We would love to hear from you, give us a call on 01257 433331 or 01744 670055 or email Caroline@positivesalesandmarketing.co.uk

You can also find us on Twitter @Psalesmarketing or Instagram possalesmarketing please follow us to read our blogs or receive daily inspiration.